About us

E&M Watches and Jewellery Ltd

E&S Watches and Jewellery Ltd. was established in 2006. The subject matter of its activity is trading in luxury goods – watches, jewellery and accessories of world-famous brands in the industry. The company is a franchise partner of the Swiss company Chopard, as well as the exclusive representative of Ulysse Nardin, Hublot, Roger Dubuis, Girard-Perregaux, Franck Muller, CVSTOS, DeLaCour, Pasquale Bruni, ERST Fine Jewellery, Schreiner Fine Jewellery for Bulgaria.

The first boutique of E&M Watches and Jewellery was opened in 2007 at 12, Narodno sabranie Sq., Sofia.

During the winter months, another boutique, the one located in the Kempinski Grand Arena Bansko Hotel, opened its doors for customers mainly from Russia, Turkey, Israel, England, Macedonia, Serbia and Romania. They all spend the winter vacation in the most rapidly developing ski resort in Europe and the most popular one on the Balkan Peninsula

The company has a highly qualified team for the sale of luxury goods, logistic department for orders and supplies, as well as marketing and advertising department. The company also publishes its own magazine – Exclusive – to present all novelties in the luxury segment.

The company is the largest licensed company providing the Tax Free service in Bulgaria.

Chopard Boutique

In 2007, we opened our franchise Chopard boutique in Sofia – the first in Eastern Europe. The big event was attended by Mrs. Caroline Scheufele, Co-President of the brand, the world-famous model Eva Herzigova –ambassador of Chopard – and over two hundred guests – Bulgarian businessmen, politicians and celebrities. This was one of the most significant events in Bulgaria for the year. Located on the iconic Narodno sabranie Square in the heart of the Bulgarian capital, this boutique is surrounded by some of the most impressive buildings in Sofia – the Aleksandar Nevski Cathedral, the Parliament, Sofia University and the monument of Tsar Osvoboditel.