In 1989, friends Alfred Terzibachian and Louai Kuzbari met Pierre Koukjian, then a very trendy and successful jewellery designer. From 1990 to 1999, the three worked with many high-end leaders in the world of watchmaking and jewellery houses, providing innovative designs and marketing expertise. Simultaneously, they designed their own series combining pink gold cases set with diamonds, rubies, emeralds and other precious stones.
In 2003, they decided to create the deLaCour brand which would become one of the most creative, innovative and original Swiss watchmakers.
The six main values are the only rules which the brand never violates: Avant-garde – they turn to the future for inspiration, Passion – from the idea to the execution, Craftsmanship – precision in the making of each product, Exclusivity – each deLaCour watch is part of a limited series, Independence – freedom of artistic perspectivess Individuality – the brand’s design has been made for people who are looking for something beyond the ordinary.
The “Since Tomorrow” motto becomes an expression of modernity, self-expression and perfection. Each deLaCour collection is the creative result of an authentic and individual journey in a world without restrictions.
Gallery
Bi-chrono
Bichrono is the first line of watches created by the brand which subsequently set the direction to be followed by the company. With two separate movements placed in one case and an absolutely innovative design, the watch enchants instantly. The Bichrono was nominated in the best design category by the Geneva Watch making Grand Prix upon the brands unveiling in 2003. A year later it won a Unique Design Watch of the year award in Tokyo. Not only a pioneer in its novel use of dual chronographs, the materials used to produce the different dials has been a product of constant research and innovation.
City Episode
The City episode is the sports version of the City collection. This design presents a major innovation in the dial’s architecture. Its plunging construction is clearly reminiscent of a Roman arena. With an elegant and sporty appearance, this timepiece is presented in titanium and dlc titanium. The red chronograph second-hand stands out to allow a better reading of the seconds that tick away during timing. The curved lines embedded in the dial give this timepiece elegance and sophistication. To wear an Episode City, is a stylish and sporty way of measuring time.
City Episode
The City episode is the sports version of the City collection. This design presents a major innovation in the dial’s architecture. Its plunging construction is clearly reminiscent of a Roman arena. With an elegant and sporty appearance, this timepiece is presented in titanium and dlc titanium. The red chronograph second-hand stands out to allow a better reading of the seconds that tick away during timing. The curved lines embedded in the dial give this timepiece elegance and sophistication. To wear an Episode City, is a stylish and sporty way of measuring time.
City
With the Charm City special series, deLaCour presents a vibrant and colourful jewellery collection. Dazzling day and night, the Charm City was designed to seduce. Ave City Umbra is a new Haute Joaillerie timepiece in a limited edition of 8 pieces. This chronograph gives rise to a subtle palette of magical colours. A concentrate of refined aesthetic and finishes, the City Medium Romano as the City Cadet 1 Romano, combine tradition with modernity, strength with softness, subtle geometry with a perfect curve. The City Episode W is a watch with unquestionable sophistication, a white watch for those who favour elegance. The jewelry version of this watch offers trapezoidal index in intense colored precious stones such as blue topaz, amethyst and pink tourmaline.
Special Pieces
In the purest jewelry tradition, DeLaCour, the renowned specialist in luxury watch making has decided to create a pen entirely set with stones. In a world where technology has nearly replaced handwriting, this ballpoint pen revives the traditional art of writing and the pleasure of putting into ink on paper one’s most intimate thoughts and wildest dreams.
This writing instrument takes luxurious elegance to a whole new level with its beautiful stone-set surface. This ballpoint pen is more than just a functional object. Handwriting means taking one’s time and sharing the belief that writing is a mirror to one’s soul.
Special Pieces
In the purest jewelry tradition, DeLaCour, the renowned specialist in luxury watch making has decided to create a pen entirely set with stones. In a world where technology has nearly replaced handwriting, this ballpoint pen revives the traditional art of writing and the pleasure of putting into ink on paper one’s most intimate thoughts and wildest dreams.
This writing instrument takes luxurious elegance to a whole new level with its beautiful stone-set surface. This ballpoint pen is more than just a functional object. Handwriting means taking one’s time and sharing the belief that writing is a mirror to one’s soul.
City medium grand heart
City Medium Grand Heart is a temptation of white diamonds and rubies. The case is slightly chamfered and follows the line of the wrist which helps it fit tight.
